Our new design: Clearer. More precise. NELTA.
Our new design: Clearer. More precise. NELTA.
NELTA Insights
Share Article on:
Because design is not an end in itself for us. It is a tool to make our stance visible.
Because design is not an end in itself for us. It is a tool to make our stance visible.
Digital transformation requires orientation. And that's exactly what our new design aims to achieve. With the rebranding, we have further developed the visual identity of NELTA – not to be louder, but to show more clearly what we stand for: quality, safety and a partnership-based digitalization for medium-sized businesses.
Why we revamped our brand appearance
In recent years, NELTA has evolved: in content, technology, and structure. Our range of services has grown, our network has become broader, and our quality expectations have risen even higher. At the same time, medium-sized companies today expect more than just expertise. They need a partner that provides orientation, reduces complexity, and reliably guides them through transformation processes.
Our old design did not fully convey this expectation. Therefore, we sharpened our branding: calm, precise, reduced. A design that precisely reflects what our clients appreciate about us: clarity in thinking, focus in action, and quality in implementation.
A logo that encapsulates what defines us
The new NELTA logo is a clear statement.
Straight lines, functional shapes, a confident “N”. No effects, no distractions. The design reflects how we work: structured, responsible, and with a high demand for technical precision.
The logo is not just a brand. It is a signpost. Internally as well as externally.
Digital transformation requires orientation. And that's exactly what our new design aims to achieve. With the rebranding, we have further developed the visual identity of NELTA – not to be louder, but to show more clearly what we stand for: quality, safety and a partnership-based digitalization for medium-sized businesses.
Why we revamped our brand appearance
In recent years, NELTA has evolved: in content, technology, and structure. Our range of services has grown, our network has become broader, and our quality expectations have risen even higher. At the same time, medium-sized companies today expect more than just expertise. They need a partner that provides orientation, reduces complexity, and reliably guides them through transformation processes.
Our old design did not fully convey this expectation. Therefore, we sharpened our branding: calm, precise, reduced. A design that precisely reflects what our clients appreciate about us: clarity in thinking, focus in action, and quality in implementation.
A logo that encapsulates what defines us
The new NELTA logo is a clear statement.
Straight lines, functional shapes, a confident “N”. No effects, no distractions. The design reflects how we work: structured, responsible, and with a high demand for technical precision.
The logo is not just a brand. It is a signpost. Internally as well as externally.
Our website
Our logo
Design as an Expression of Our Attitude
Behind the ongoing development of design lies a simple belief: Digitalization succeeds where complexity becomes understandable and people have reliable partners by their side. Our new design conveys this attitude. It shows that we take responsibility, provide orientation, and live technical excellence as a matter of course.
We do not want to impress. We want to accompany. That is the difference.
Colors and Shapes that Provide Orientation
The new color palette consciously moves in calm, muted tones with soft gradients. It stands for stability and trust without losing modernity. The design is clearly reduced, so that content, structures, and utility are at the center.
Our shapes also follow a clear logic: less decoration, more function. Generous white spaces create calm. Clear lines provide structure. The imagery is oriented towards openness, precision, and technological development without appearing detached or overly technical.
This creates a design that does not seek to dominate but instead guides.
Design as an Expression of Our Attitude
Behind the ongoing development of design lies a simple belief: Digitalization succeeds where complexity becomes understandable and people have reliable partners by their side. Our new design conveys this attitude. It shows that we take responsibility, provide orientation, and live technical excellence as a matter of course.
We do not want to impress. We want to accompany. That is the difference.
Colors and Shapes that Provide Orientation
The new color palette consciously moves in calm, muted tones with soft gradients. It stands for stability and trust without losing modernity. The design is clearly reduced, so that content, structures, and utility are at the center.
Our shapes also follow a clear logic: less decoration, more function. Generous white spaces create calm. Clear lines provide structure. The imagery is oriented towards openness, precision, and technological development without appearing detached or overly technical.
This creates a design that does not seek to dominate but instead guides.
The NELTA Sphere
Similar CASES
Similar CASES
